Our Heritage
BRAND HISTORY
History and Values
MUESLII is an Italian company founded in 2010, between the 23rd parallel and the 113th meridian,
by two friends driven by their passion for travel backpacks.
The key values that inspire MUESLII are: curiosity, passion and attention to detail,
a simple and pragmatic approach that has always been the basis of the creative project.
TIMELINE MUESLII COLLECTION
The history of our brand has its roots in the iconic Puffer collection born in 2007 and still today among the most popular products. Over time, we've introduced lines with a more minimalist design and dedicated to travel.
2010
Launch of the Puffer Collection
We celebrated our first step into the world of travel and urban accessories by creating our first Puffer backpack.
2022
Introduced our Minimal Collection
Our journey to grow was defined by our new collections, like Minimal Collection which combines design, functionality and attention to comfort.
2024
Launched our business collection
STUDIO is born, a line of backpacks designed for the business world focused on ergonomics and functionality